As part of our ongoing Lifestage Omnibus we will be filming and interviewing a series of Vox Pops and Hall Tests, targeting parents with school-aged children. Details and methodologies for both services are listed below.
Get in touch now to be a part of this research.
Vox pops methodology 2 locations, one in the North and one in the South 15 respondents will be interviewed in each location The client will receive a 5-minute edit, key findings and transcripts. We will include our own core questions, however there is the option for the client to add their own additional questions. Prices: For 1 question – £1200; For 2 questions – £1800
Terms and Conditions
This service is based on the following conditions:
The client is to select the quotes from the transcripts.
There is a two-week turnaround from completion of fieldwork to the production of the video.
They have to sign up by and including the day of February 17th.
To help our clients we propose offering 10 minute slots to 3 companies, with 20 respondents. This will generate about 3 hours of footage and will provide great insights and great video. The price is more than half of what you would normally pay for this service.
Focusing on mainstream Mums and Dads with school-aged children (5-16). 10 respondents per location. Methodology – 10 minute open-ended interview with each respondent in a hall test environment, allowing them to express their feeling and share their thoughts in an interactive manner. Respondents recruited on the street via our intercept method and invited to a hired venue. Longer than on-street interviews as the respondent is able to sit and relax and take more time to answer questions. Each respondent will be given a £20 incentive to allow them to be interviewed for 30 minutes. Fieldwork starting early February 2012: 1 day in Kingston, Surrey, 1 day in Manchester. The end deliverable is a 5 minute video. All the footage will be transcribed and made available and depending on the service you select, we will provide you with a written debrief.
Terms and Conditions
This service is based on the following conditions:
You, the client, select quotes from the transcripts. This is a service we can also provide. For a 5 min video, select approx. 30 quotes
For the Silver service (£2,500) VPI will produce a classic style edit including basic titles.
For the Gold service (£2,900) VPI will produce a more sophisticated edit, meaning the final video can include more graphics and text.
For the Platinum service (£3,400) VPI will produce a deluxe edit with graphics, music to include findings from both our research and any other data the client wishes to include. It will also feature cutaways to illustrate the project.
2 Week turnaround from the completion of all transcripts – can be shortened on request, but may incur additional charges