Our State of the Nation tour will be carried out again in February 2012 as we conduct over 100 interviews around the UK to find out what people are thinking as part of our nation-wide video survey.
Check out the State Of The Nation showreel to see what it’s all about.
Objective
Interview 100 people in 5 different locations around the UK – Manchester, Birmingham, Edinburgh, Cardiff, London
Timings
Fieldwork – February
Deliverables – March / April
Deliverables
Transcripts of everything said
5 min video – from core questions and/or with an exclusive ‘add a question’
Core Questions – We will be asking everyone these – you can access the feedback and create your own video from the answers
How have your spending habits changed in the last 6 months, if at all?
What has effected your spending the most and will this change in the foreseeable future?
What’s the last brand you bought that really impressed you and why?
Give me examples of how the social media you consume exposes you to brands and products? (ads, banners, word of mouth, recommendations, status updates, add a brand)
What new device/gadget bought in the last year has enhanced your life the most and why?