In 2008 we conducted a global project on behalf of one of our longest standing clients, Nokia. We recruited, filmed and interviewed in 22 countries worldwide, including Europe, Asia, the Middle East and North and South America. Our objective was to produce over 200 short, creative videos and over 1,200 individual video clips that would illustrate each of their individual customer segments and illustrate and bring to life their thoughts, their lives, their country and culture. The videos were designed to put the consumer at the heart of Nokia's business and to keep everyone in touch with the ever changing needs of consumers in a global market.

All the videos had to be produced within three months, subtitled and uploaded to a unique, searchable site which we designed and implemented. Nokia staff and suppliers around the globe are now using the site and video content on a daily basis for internal communications, workshops and training as well as for external communications with operators, retailers, agencies and suppliers. If someone needs insight into consumer attitudes to mobile phones and technology, they can find it. From a retailer in Brazil to a creative agency in China, the views and opinions of the consumers they need to understand are there to be seen and heard.

Vox Pops International managed every aspect of this major project, developing creative ideas and managing every element of the exercise, right down to ensuring it met all of Nokia's branding guidelines. At the heart of the project was a dedicated team in the UK office, co-ordinating an international team of researchers and interviewers. Not only did these teams have to set up and conduct interviews in 22 countries, looking at everything from attitudes towards technology and mobiles, and their outlook and lifestyle values, but they also had to take the best approach for each very different market. Cultural, logistical and legal requirements all came into play, and we drew on extensive local knowledge and international partnerships to ensure that everything went smoothly and stayed on schedule.

Different crews worked simultaneously across the 22 countries filming and interviewing in peoples' homes and out on the streets, as well as filming cutaway shots to illustrate what people were saying and to bring the country and cultures to life.

The site comprises video in a variety of formats: for viewing online, for importing into editing software for re-purposing, for viewing on mobile handsets and for importing into presentations - making up over 5,000 videos online! Internal reports and images have also been added to the site making it an incredible insight resource to keep at the cutting edge of consumer information.

If you'd like to know more about how Vox Pops International could help you open up the world using the very latest video research technology, contact us now by clicking here.