These are face to face interviews conducted with people in all types of locations and situations. They normally last between 5-15 minutes and consist of open ended questions. Screeners are used to ensure that the right target group is being interviewed.

Our interviewers are trained in traditional qualitative research, as well as being trained in ‘interviewing for film’ techniques. They obtain soundbites, in a natural and flowing way that fit the brief and stand alone in a video edit. The interviewer is trained not to interrupt and to allow the respondents to express themselves fully.