Website launched! www.stateofthenation.tv

Background

Our crews spent February and March 2010 going around the UK to find out how the general public think and feel.

We filmed and interviewed 150 people, representing a wide cross-section of people in Belfast, Cardiff, Edinburgh, Exeter, Hertford, Liverpool, London, Newcastle, Nottingham and Southampton.

We asked them the following:

1.	What is your general attitude towards life in this new decade - what are your hopes and fears?
2.	What do you think society will be like in 2020? Why?
3.	Out of the following, which of these do you send most time on at home and why?
	TV Internet Gaming consoles Music Phone
4.	How do you feel towards banks now in 2010? Tell me about this
5.	How are you planning to spend your money this year compared to 2009? Why?
6.	How much research do you tend to do before buying something? Tell me about this
7.	How does this compare to say 12 months ago? Tell me about this
8.	How do you think your spending will change in the following sectors (increasing / decreasing)?
	Food and drink Technology Leisure, inc. holidays, sport, going out, entertainment Health and beauty Clothing Home (DIY)
9.	Which pieces of new technology or technological gadgets do you see yourself buying this year (inc. mobiles)? Why those?
10.	What do you hope a newly voted government will make their priority? Why?

How You Can Access This Information

OPTION 1 - Edit Your Own

Available from March 23rd 2010

	Read the transcripts
	Select clips you want to include in your videos
	We edit them together
	We upload to the internet / provide you with a DVD

Cost - Transcripts & 5 minutes of edited footage - £2,000

OPTION 2 - Buy Pre-Edited Video and Reports Online

Available from April 27th 2010

	Select a pre-edited video covering individual topics
	Read written summaries - by topic and general overview of findings

Cost -

Pre-edited videos: £150 per video
Written reports: £150 per report

To purchase individual clips for editing purposes:
£40 per clip, e.g. if 10 clips are required, the cost would be £400

Discounts are available for bulk purchases - please ask for details.

OPTION 3 - Workshop/Mini Conference

We are looking to run mini-conferences, featuring findings from this unique video survey in June 2010. Dates and locations to be confirmed. Please indicate if this is of interest. The cost will be £55 per person.

Going Forward

News International, RBS, Which? and Walker Media have all benefited from being involved at the beginning of this study. They now have video footage of 150 respondents answering their bespoke questions. They will use the video clips and insights in presentations, for training and other general research purposes. As this video study was syndicated the costs involved were far less than when commissioning a tailormade project.

We are planning to repeat this video survey in August and if you’d like to be involved please fill in this form.

We'd also welcome feedback on running these types of video surveys among specific target groups and in other countries. Please let us know what might be of interest to you.