Using videos of consumers in a pitch situation can help win an account. It is important that they are produced by a ‘third’ party to ensure that the client knows it has come from an independent, reliable source.

Using street interviews to get responses to ideas, or to illustrate a point is a quick, cost effective way of obtaining supporting material that makes an impact.

Recent agencies include Walker Media and Iris.

Get in touch to see how Vox Pops International can help Bring Your Consumers To Life.