We conduct depth interviews with respondents, usually in their home environment, although it can be in the workplace as well. We organise the recruitment, design the questionnaire, film and interview. The filming illustrates the points the respondent makes and adds impact to the research. For example we film the inside of peoples ‘ cupboards, fridges, wardrobes and ask them to show us where they store different items, how they unpack their shopping bags, to point out what they like and don’t like about their cars, etc.

Clips from the video footage are edited together and used for presentational purposes to illustrate the research conclusions and recommendations.