We run either traditional focus groups with 6-8 respondents, or mini groups of 3-4 people. These are conducted in either a facility or a ‘home’ environment. We use experienced qualitative moderators and film using 2 cameras, a wide angle and one ‘roaming’ camera that focuses on individuals and their reactions.

Groups work well with consumers and also within the workplace, in order to obtain internal feedback on company changes or new initiatives.