Communicating Insights & Research
| Vox Pops International recently conducted a survey with 100 major companies to find out how they share insight and how they engage with their ‘audience’, be it internal departments or external partners.The research consisted of a quantitative online survey which was followed up with qualitative interviews in order to understand their feedback in more contextual depth. The research highlights the strong feeling that market research and insight could be used in a far greater capacity throughout organisations than at present, especially by the marketing, sales and training departments. |
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