Mini depths are perfect when you want more information and insight than using on the spot interviews, but not as much detail as you’d get in a depth interview.
The mini depths are conducted in a central location and respondents are either recruited using a screener, or pre-recruited. The respondent is able to sit and relax and take more time to answer questions. The interviews normally last about 30 minutes, and in that time we can ask them to test products, provide insight on adverts, websites, print media, etc.
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