Vox Pops are traditionally short face to face interviews conducted with people in all types of locations and situations. They normally last between 5-15 minutes and consist of open ended questions. Screeners are used to ensure that the right target group is being interviewed.
Our interviewers are trained in traditional qualitative research, as well as being trained in ‘interviewing for film’ techniques. They obtain soundbites, in a natural and flowing way that fit the brief and stand alone in a video edit. The interviewer is trained not to interrupt and to allow the respondents to express themselves fully.
We have numerous examples of vox pops, visit our library and ask for a free video to give you an idea of how these videos work.
Get in touch to see how Vox Pops International can help Bring Your Consumers To Life.