We offer a complete consultancy service so if you are unsure where to start, why not contact our Project Managers who can discuss ideas and recommend the best methodolgies to help you achieve your objectives.
Vox Pops – research and illustrative
‘Voice of the People' – vox pop interviews can vary in length from two to forty minutes, depending on location. The recruitment is spontaneous and designed to reflect the sample required.
Accompanied Shops
We spend up to two hours with the respondent documenting the consumer journey, making sure we capture what they are pointing to, as well as what they are saying.
Brand and Mood videos
Brand and Mood videos are short, creative videos, which are edited together to convey the feeling and mood of a consumer segment or a brand essence.
Customer Segmentation
Punchy, lively videos that reflect the findings of large statistical studies and illustrate consumer types. Customer Segmentation research video>>
Event interviewing/filming
Filming and interviewing at events fulfils two main objectives, firstly it provides feedback about the event; secondly it allows a ‘memory' video to be produced and distributed at or after the event, for either PR, marketing or sales purposes.
Expert Voices
Filming and interviewing an expert, be it a politician, a journalist or an industry ‘guru' provides an invaluable depth of knowledge and information.
Hall tests – mini depth interviews
Hall tests enable us to recruit respondents in a ‘relevant' venue for the products or services we are researching.
HR and Corporate Communications
HR and Internal Communication videos allow business messages to cascade in a powerful and interactive way. These videos can provide the workforce with an informative and instructive tool that gives a consistent message at the most convenient time.
Monthly Video Survey
Receive a free research video every month
In-store interviews
These interviews are conducted with shoppers at the point of purchase, and are a great way to get an instant opinion on almost any subject, be it examining POS, layout, pricing, labeling, packaging or general attitudes towards a particular subject.
iPods (filedwork & delivery)
Video iPods can be used to conduct research and we can delivered the finished edit in an iPod compatible format, so you can watch the video on your iPod, wherever you are.
Observational/secret camera filming
If a client wants to discreetly observe what is happening in-store, either in a particularly category or generally looking at service then this is a great method of capturing feedback.
Recruitment
We have an extensive database of respondents and can recruit consumers to exactly match your criteria, for set up and intercept studies.
Video Diaries
Video diaries enable clients to gain an unprecedented view of respondents' lives and capture their lifestyles, their opinions, and their environment in a three dimensional way.
Video Portraits
Video portraits involve consumers being interviewed and filmed in their own surroundings, be it at home, on the move or at work. They provide unique insights into consumers' opinions, views and lifestyle.
Video Library
We have the largest library of consumer video clips in the country. These clips are for sale and provide a cost effective way of obtaining video footage. We can also edit new videos from these clips and produce short programmes that we offer FREE to companies. For more information on this please go to www.voxpops.tv.
Video Production
We have in-house facilities including edit stations, cameras, lighting, DVD duplicatiors and trained staff. This ensures a fast and reliable service.