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Our Story

Vox Pops International is a leading video production & video insight agency. Originating in the market-research sector, over a 30 year journey we have grown to facilitate all areas of corporate video.
VPI provides a range of videos and solutions, from insight videos to marketing content, internal training resources and video portals. Read our story to see how we have innovated over the last 30 years.

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Established in 1990

Vox Pops International begins conducting filmed interviews with the public to visualise target audiences for market research. Pioneering the use of video in research, VPI creates a standardised qualitative research methodology to bring customers to life across the globe.

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As early as 1994

Long before the first camera phones, VPI is delivering video cameras to consumers around the world to create the first user-generated content. Motivated by the goal of using new video capabilities to transform qualitative research, VPI continues to innovate new ways of visualising customer insight.

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By 1999

Customer videos are now being used across a range of business functions. Sales managers are using product feedback videos in pitches to retailers. Training leaders are bringing customers’ voices into workshops. Customers are becoming more central to business decision making across the board. VPI are now creating customer insight portals to help with the sharing and re-use of video content – 6 years before the birth of YouTube!

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In 2005

The unprecedented success of customer videos, which are adding value by communicating insights more effectively, gives rise to a new fit-for-purpose form of content. Day in the life videos, persona videos and segmentation videos are new methods of illustrating target customer groups and increasing engagement with internal messages.

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By 2009

VPI has developed an in-house 2d animation studio. Organisations are investing more money into communicating research (as opposed to just conducting it) to ensure their research is impactful and adds real value. Working with the trend, VPI begins to offer animation as an alternative method of visualising data and communicating key facts.

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By 2015

The demand for customer voices and stories has increased. Genuine customers are featured in advertisements, testimonials are pride-of-place on company websites and target customers are increasingly present in brand identity. VPI’s experience in market research interviews and illustrative video storytelling allows us to grow naturally into this space, now creating videos for external use as well as internal.

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2018

VPI undergoes a new wave of innovation driven by advancements in technology. Automated Animations allow organisations create video reports that sync to data held in spreadsheets. Personalised video is launched to facilitate the mass-creation of thousands of videos, individual to each viewer. Video portals are enhanced to allow specialist functionality at a fraction of the traditional cost.

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Today

VPI continues to build connections between brands and the people they serve using video. Wether that is through internal customer videos, or by external customer-facing content. Our heritage in market research has made us the market leaders in telling real-life stories. We are at the forefront of innovation in automated video and have lots planned in this space already. Get in touch to find out how we can help.

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