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AURA are a rapidly growing network for market researchers and insight specialists with 700 members from around 200 organisations of all sizes and from a wide range of business sectors. They have big names like Sky, Boots, Samsung, HSBC and Diageo, as well as universities and charities. They also represent the interests of our members in the wider industry through regular interactions with bodies like MRS, AQR and ICG to promote client-side issues.

 For the 7th successive year, Vox Pops International stretched our muscles as a creative video production agency and produced an event reel for them, showcasing the AURA session held at the Insight Show in March and featuring interviews with AURA members.  In addition, VPI filmed and interviewed at the Awards Evening.

The video highlights how members benefit from the presentations, how they are made aware of new techniques, hear interesting case studies, as well as having the opportunity of networking with their peers.

VPI regularly film and interview at events, it’s a great way to conduct research with a targeted audience, in a specific vertical market. In one day, you can expect about 8-10 quality interviews, as well as footage of the event itself, capturing the mood and excitement of the event.

Automating the communication of insights and data

How do you increase engagement with statistical data, tracker studies and international reports? The use of video in qualitative research is nothing new, with filmed focus groups, consumer depth interviews and self-filmed survey responses increasingly popular. Despite this, unengaging Powerpoint presentations have held their monopoly when it comes to presenting statistics and quant findings.

At The Insight Show, 2019, Head of Production @VPI, Peter Norris, gave a presentation on how Automated Animations are providing a dynamic and cost-efficient new method of presenting key data with real impact. Watch the same speech given at a different event held by VPI a few months beforehand:

 

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