The Power of Animation for Storytelling

“Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain and communicate with each other.” Hegarty on Creativity: There Are No Rules With the volume of information available, it’s smart to trust an authoritative channel or group of experts who know what they are talking about. As an insight professional […]

Why are vox pops important?

The phrase ‘vox pops‘ might be new to some people, but what if you’ve known about them all along? Often considered the ‘vital ingredient’ in attempting to understand the topic at hand, vox pops have always been important in giving a voice to the public. Popularised in TV and radio, we only need to consider […]

Capturing video insights during lockdown

In-the-moment street video interviews with the public, also known as vox pops, have always been a key offering to our clients. That’s why last year we launched Vox Pop Syndicate shoots – so that clients could share the cost of a shoot by sharing 2 x questions into the same day of filming. Our expert […]

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