Latest Blogs


Keep in touch with our new blogs and industry articles.

Featured | Blog by Laurence Gibbons

Listen! Remember what you’re taught, or you’ll spend your whole life flipping burgers! That’s what a college lecturer once told me when I was studying English, whilst also flipping beef patties at my local Burger King restaurant. I did listen and I’m pleased to say I haven’t flipped a burger in over a decade, but […]


Featured | Blog by Laurence Gibbons

As a video production company that helps organisations communicate ideas, data, and target consumers with impact – we often deal with difficult and sensitive content. It could be that the topic is taboo, emotionally provocative, or highly charged and complex. It might be that research has uncovered some uncomfortable truths and you are wondering how […]


Featured | Blog by Salena Katiyar

Creating actionable insight is an ongoing challenge for both qualitative and quantitative research. Given the ever-increasing volume of messages we’re exposed to it’s now even more crucial that insight finds a way to cut through the noise to impact behaviour and understanding. During this year’s AURA conference, when research and insight professionals shared perspectives on […]


Featured | Blog by Steve Wyatt

Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented to the industry as a result, but these come with substantial challenges too. So in a world where qual becomes more digital and the lines between qual and quant become […]


Featured | Blog

Using video alongside traditional qualitative methods is now well established. Watch our recent animation that talks about the ways it is now used. 5 key questions to consider when deciding on video for research: Type of responses required? – is it depth, is it illustrating existing research, is it ethnographic, is it fly on the […]


Featured | Blog by Laurence Gibbons

Millennials are overspending on toiletries every month as a result of the growing variety of products available to add to their daily personal care routines. Most millennials – those born between 1980 and 2000 – said they spent between £15-£30 a month on personal care products, with some admitting to spending upwards of £100. They […]


Featured | Blog by Salena Katiyar

The consistent decline in ticket sales that cinemas have been experiencing in the past 10 years doesn’t seem to be coming to an end. Due to the cultural momentum in digital ownership, ‘Dinner and a movie’ has either been replaced, with ‘Netflix and chill’ or more social/experiential movie going, such as Secret Cinema and Open […]


Featured | Blog by Salena Katiyar

Consumers are gradually shifting away from traditional media formats, as the focus on streaming and ‘digital ownership’ grows What is happening? The past 20 years have brought a surge of changes to media distribution, formats, technologies, and consumption patterns. Changing consumer behaviour means that online streaming and TV and video on demand services such as […]


Featured | Blog

Using insights to help improve awareness, increase sales, launch successful new products are things that all market researchers are looking to do.  For example research conducted by our client Co-op Insurance discovered that half of drivers don’t know how a policy is priced up, two fifths are unclear why their premium price may fluctuate year to […]


July 11, 2016 | Blog by Salena Katiyar

Vox Pops International have recently conducted some research with Millennials, to try and understand what the key needs and barriers are when it comes to banking – here is what we have found: 1. Younger Millennials are becoming increasingly concerned about managing their money, so they are getting to grips with their finances by: having […]


Featured | Blog by Laurence Gibbons

Millennials not surprised they look at phones at least 85 times a day Millennials are not surprised that they look at their mobile phones as many as 85 times a day, with 72% saying it sounded low or the right amount, supporting a study last year by Nottingham Trent University which found that people aged […]


June 23, 2016 | Blog

As a company Vox Pops International specialise in producing videos that have traditionally being used for internal purposes, to support and communicate research findings and to help everyone in an organisation to get close to their consumers.  Over the last couple of years, our videos have been also used for advertising, specifically for social media. […]