Card Factory is a much loved name within the british high-street as the go-to location for gifts and cards. As a leading brand in this sector, they wanted to try something a little bit different to captivate new audiences across social media for Mother’s and Father’s day. That’s where we came in.
The Approach
Card Factory wanted to create powerful, engaging social media content which would resonate with viewers when played as a 30s advert. The idea was to create two series of content targeting different demographics, for each of the holidays.
The first was to have an on-screen presenter, interviewing small children about their Mother/’s. The sensitive nature of this approach meant we had to pre-recurit for this series of social media content, for full transparency and consent before the shoot. We tapped into our participant pool and partnered with local agencies for this.
The second series of videos was to approach on the street and also pre-recruit individuals with a funny story about their Dad. We opted for a mixture of them both as we wanted to secure a range of different stories, which wouldn’t have been so easy to do approaching people on the street.
The Result
The content that was captured across two days of filming granted a wealth of golden moments that performed highly on social media. The amount of videos created was also increased due to their engaging outcome. No doubt it won’t only be this year’s celebration that these videos are used, but years to come.
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