The Objective
The Climate Finance Accelerator approached VPI to produce an animation to promote the UK Government’s initiative to support climate action globally. The CFA looks to provide practical ways to help governments in middle income countries finance and deliver their climate commitments. This meant the animation needed to engage a global audience, specifically the markets of Columbia, Nigeria, Mexico, Turkey, South Africa, Peru, Egypt, and Pakistan.
The scheme seeks to help projects in these countries develop a sustainable pipeline of low-carbon projects ready for investment. It does this by convening a wide variety of stakeholders including project proponents and developers, banks and other finance providers, and government representatives.
Our Approach
We met CFA’s brief by producing a 1 minute video which brought life to the Climate Finance Accelerator vision. This included 3 other versions of the video produced in Arabic, Spanish, and Turkish.
Working closely with the CFA’s brand guidelines we carefully styled the animation for a global audience. It was imperative we created clear messaging and reflected the CFA’s image and mission statement in a way that was easy for the viewer to understand wherever they are.
“The whole experience has been very smooth, the team have been great to work with and you’ve done a fantastic job!“
Sarah Saxton, Strategic Communications Consultant
