How Co-op Insurance used explainer animations to be transparent with their customers

Vox Pops International produced a series of explainer videos for The Co-operative Insurance in a drive to be as transparent as possible. The objective of the videos, which are aimed at Millennials, is to provide transparency about the cost of car insurance. The videos have been used for PR and social media purposes, being featured in media such as the Daily Mail and The Mirror. They have also been the first animations to be produced in accordance with The Co-op’s new brand guidelines.