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How TWE captured Dutch consumers’ reactions to Blossom Hill Wine

Treasury Wine Estates recently acquired Blossom Hill to add to its extensive range of brands and wanted to hear what women in Amsterdam thought about the taste and packaging of their wines to sell the brand into the Dutch market. Vox Pops international offer a number of different ways to conduct product testing with video – each with their own advantages. For this project, TWE decided to use set-up interviews with pre-recruited consumers. This approach allowed us to spend a good deal of time with each of the target consumers. We collected feedback on their thoughts in regards to the wine, but these longer interviews also allowed us to delve into wider and more general consumer insights. This helped demonstrate to retailers that the consumers that took part in the product testing were aligned with the target audience for the wine.

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