Using film to embed the target consumer in your business
We produced a number of customer persona videos for Innocent Drinks with respondents from the UK, Germany, France and Sweeden to help bring the business closer to their target consumer.
The videos were used as part of a strategy to launch the team’s brand positioning work, including the perspective of the end consumer. VPI helped bring to life the attitudes and lifestyles of these target customers in order for the business to better understand where they are placed in the market and which type of people engage with the brand. The films have resulted in company-wide engagement with customer insight, embedding the consumer in the heart of Innocent Drinks.