How colleague video interviews helped John Lewis Finance improve training by increasing brand engagement
Conducting video interviews with colleagues and third-party advisors provides content that helps companies increase employee engagement. We worked with John Lewis Finance (JLF) to help implement this for their company training sessions.
We conducted video interviews with third-party advisors, customer experience managers and directors who shared their first-hand experiences of working for the brand. These ‘expert voices’ were then compiled into a creative, impactful training video that JLF could use time and time again.
The key objective was to introduce the company’s values in a memorable way that would stay with new advisors. It was also important to feature video clips from colleagues sharing real day-to-day experiences.