How colleague video interviews helped John Lewis Finance improve training by increasing brand engagement
“It was so much more powerful listening to their voices… Becky or I could stand there talking about things for hours but hearing them and their experiences was probably one of the most powerful bits for me.” Graham Hattey, Customer Experience Manager at John Lewis Finance.
Conducting video interviews with colleagues and third-party advisors provides content that helps companies increase employee engagement. We worked with John Lewis Finance (JLF) to help implement this for their company training sessions.
We conducted video interviews with third-party advisors, customer experience managers and directors who shared their first-hand experiences of working for the brand. These ‘expert voices’ were then compiled into a creative, impactful training video that JLF could use time and time again.
The key objective was to introduce the company’s values in a memorable way that would stay with new advisors. It was also important to feature video clips from colleagues sharing real day-to-day experiences.
