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The Legal Services Board approached Vox Pops International to interview both professionals and consumers across the UK. They wanted to better understand how people viewed the key topics of ethics and diversity in the sector. To do this we used Video Diaries to best capture unique viewpoints from across the United Kingdom.
The videos were to be used to kick off the Reshaping Legal Services Conference in October 2022. With the aim to help better reflect movements into a more diverse legal professional field and better reflecting public opinion. Quotes from the Legal Services Board portrayed that a diverse public deserves a strong, ethical and diverse profession. Video was therefore the perfect way to bring life to these extremely important messages and insights. Video Diaries was further explored as the medium to best capture an audience from across the UK, whilst allowing participants to share thoughts, which can be sensitive, from the comfort of their own home. This allowed us to harness sincere reaction to the questions on hand and produce a video with purpose.
Recruitment was also a key factor to consider for a project which required insight from specific individuals from various locations. As we looked to gather participants from both the professional and consumer side of the legal sector, who had been affected and had opinion on the key topic of ethics and diversity. As the produced video reflects, this is a challenge we rose to.
Overall the videos were extremely well received and were the perfect way to kick off the Reshaping Legal Services Conference. This project perfectly highlighted the power of video interviews to dive into specific demographics and topics, which otherwise can often be hard to explore.