Creating an engaging and audience appropriate message using kinetic typography

Missing People wanted to create a video that showcased the Runaway Helpline, a service which seeks to help those who are thinking about running away, have already run away, or have been away and come back. The video would not only promote their services, but also educate young people on the numerous ways they can get in contact should they ever need to.

In order to communicate this information, we created a kinetic typography animation which uses dynamic text aligned with voiceovers to execute narrative in an engaging and compelling way

Missing people company logo.

“Vox Pops International did everything possible to support the Runaway Helpline in making a small vision become a big reality. Having little experience of developing videos ourselves, Vox Pops opened up a realm of possibilities and created a video that was not only exceptional in quality, but also thoughtful and considerate in all its details. In having such an outstanding video we are now able to reach new audiences and showcase the best of what we’re able to offer.”

Project Overview

The script centred on 5 stories about individuals who have been missing; focusing on their individual circumstances and highlighting one of the 5 key methods of communication with which they can reach out to the Runaway Helpline.

In terms of style and aesthetics, the framework for this piece was created in line with the Runaway Helpline’s branding, creating a video exclusive to them and their voice. We used silhouettes to represent key characters/stories as this doesn’t define their identity, but rather allows them to manifest anybody and any circumstance. This was incredibly important when building audience engagement and empathy.

Sweeping transitions were used throughout to evoke a more sensitive tone, as well as enabling the animated text on screen to become the main feature of our piece, carrying the weight and power of each narrative/story.

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"The Vox Pops team were very helpful from start to finish and I'm happy with the end result."

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"The ability to connect with consumers without having to really think about it is a huge benefit to people... It is having a really tangible impact."

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"The end result was great, much better than expected. VPI were extremely supportive and professional."

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"Vox Pops were brilliant at keeping us updated and completely understood the time pressures that we were facing. They understood our vision for the clip and did a brilliant job of making suggestions."

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"Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon."

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"Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints."

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"Team answered my request quickly and directly understood needs and requirements thus requiring little involvement from me."

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"This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand."

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"Easy to work with and quality of output is high."

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"From start to finish the project went well and the end result is really impressive - it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven't been able to do for quite a while. "

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"The project went really well & was exceptionally quick. The service was very personable and the team really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with."

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"The project was seamless and progressed according to plan."

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"Great team so polite friendly and helpful. Great follow up too with edits."

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"The team were all fantastic - very efficient and helpful. We're absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)"

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"Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received. In terms of things to improve, these were pretty minor."

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"Lovely team to work with, very organised and precise. The client loved the end result and we loved it too!! Great work guys!"

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"Excellent quality and very good support."

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"Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way."

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"Really pleased with VPI's ability to work with our very tight timeframe, the drafting of a discussion guide which really helped us time-wise and the final outputs!"

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"Excellent service and very helpful especially with editing and helping with expertise to get us to the desired outcome"

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"VPI really understood the brief and what we were trying to achieve with this voxpop. The process was smooth, well run and we're really pleased with the final product."

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"The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result."

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"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

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"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

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