Go Think Big is a partnership run by O2 as a social impact initiative, which focuses on getting young people into exciting work experience and career opportunities.
The Campaigns and Content Team at the Go Think Big Hub wanted to produce a series of videos featuring young people discussing topics that are important to them. The objective for these videos was to engage their target audience by featuring topics that would resonate with their beliefs and interests.
In addition, they wanted to create a brand video that very quickly and simply says who they are and what they do.
Starting with the video content featuring young people, we hit the streets of London, Leeds and Birmingham to speak to people aged 16-26, finding out how they feel about…
- Diversity at work
- Finding their dream job
- The power of social media
- Weird interview experiences
- Dealing with rejection
- What skills you need in the workplace
When we produced the final edits, we also incorporated some added graphics to add another creative layer and more visual identity to the vox pops videos.
To capture the tone and energy of the Go Think Big brand, VPI put forward a case for an animation that would be direct in its message, on-brand in its design and impactful with their audience.
The team wanted to feature footage of young people at Go Think Big events as part of the video, to properly showcase what they do, so we built this into the design using Go Think Big’s archive of footage.
From start to finish the project went well and the end result is really impressive – it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven’t been able to do for quite a while.
Liam McPherson, Campaigns & Content Manager Go Think Big