Using Vox Pops and Animation as Marketing Content

Go Think Big is a partnership run by O2 as a social impact initiative, which focuses on getting young people into exciting work experience and career opportunities.

The Campaigns and Content Team at the Go Think Big Hub wanted to produce a series of videos featuring young people discussing topics that are important to them, to use as marketing content. In addition, they wanted to create a film that very quickly and simply says who they are and what they do.

Starting with the video content featuring young people, we hit the streets of London, Leeds and Birmingham to speak to people aged 16-26, finding out how they feel about…

  1. Diversity at work
  2. Finding their dream job
  3. The power of social media
  4. Weird interview experiences
  5. Dealing with rejection
  6. What skills you need in the workplace

When we produced the final edits, we also incorporated some added graphics to add another creative layer and more visual identity to the vox pops videos.

Secondly, moving on to the brand summary film, we put forward a case for an animation that would be direct in its message, on-brand in its design and impactful with its audience.

The team wanted to feature footage of young people at Go Think Big events as part of the animation, to properly showcase what they do, so we built this into the design using Go Think Big’s archive of footage.

To stay on brand, we ensured we scripted the piece in a very short, sharp and punchy format. We also designed the motion graphics with a glitch effect, to add to the company’s image and the pace they wanted to create. The final video is hosted on Go Think Big’s homepage.

Project Feedback

From start to finish the project went well and the end result is really impressive – it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven’t been able to do for quite a while.  – Liam McPherson, Campaigns & Content Manager Go Think Big

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If this case study has sparked an idea, please don’t hesitate to get in touch. Alternatively, you can find more information on our website by visiting our vox pops service page.

This is an image of the ITV brand logo.

Project rating: 9/10

The Vox Pops team were very helpful from start to finish and I’m happy with the end result.

unilever-logo
Watch the video testimonial

The ability to connect with consumers without having to really think about it is a huge benefit to people… It is having a really tangible impact.

This is an image of the Pepsico and Lipton brand logos.

Project rating: 10/10

The end result was great, much better than expected. VPI were extremely supportive and professional.

This is an image of the Costa Coffee brand logo.

Project rating: 10/10

Vox Pops were brilliant at keeping us updated and completely understood the time pressures that we were facing. They understood our vision for the clip and did a brilliant job of making suggestions.

coop-food-logo

Project rating: 10/10

Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon.”

This is an image of the Sky brand logo.

Project rating: 10/10

Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints.

This is an image of the Unilever and Dove brand logos.

Project rating: 10/10

Team answered my request quickly and directly understood needs and requirements thus requiring little involvement from me.

This is an image of the Innocent Drinks brand logo.
Watch the video testimonial

This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand. The Vox Pops team put up with endless feedback to get the film into the best place for us and we now have plenty of assets which will be used throughout the business.”

This is an image of the Vodafone brand logo.

Project rating: 9/10

Easy to work with and quality of output is high.

This is an image of the Toyota and Lexus brand logos.

Project rating: 10/10

Great – worked with you before so as expected great output and quick to brief.”

This is an image of the o2 brand logo.

Project rating: 10/10

“From start to finish the project went well and the end result is really impressive – it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven’t been able to do for quite a while. 

This is an image of Southern Housing Group's brand logo.

Project rating: 10/10

The project went really well & was exceptionally quick. The service was very personable and Steve really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with.

This is an image of the General Mills and Haagen Dazs brand logos.

Project rating: 10/10

The project was seamless and progressed according to plan.”

This is an image of the Marks & Spencer brand logo.

Project rating: 9/10

Great team so polite friendly and helpful. Great follow up too with edits.”

This is a copy of the Mind Charity company logo.

Project rating: 10/10

The team were all fantastic – very efficient and helpful. We’re absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)

This is an image of The FCA brand logo.
See the full case study

Project rating: 9/10

Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received. In terms of things to improve, these were pretty minor.

This is an image of both the Wonderworks agency and Pladis brand logos.

Project rating: 8/10

Lovely team to work with, very organised and precise. The client loved the end result and we loved it too!! Great work guys!

This is an image of Cherwell Software's brand logo.

Project rating: 10/10

Excellent quality and very good support.

This is an image of Co-op Funeralcare's brand logo.

Project rating: 10/10

Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way.”

This is an image of the Wavemaker brand logo.

Project rating: 9/10

Really pleased with VPI’s ability to work with our very tight timeframe, the drafting of a discussion guide which really helped us time-wise and the final outputs!

This is an image of the Unilever and Hellman's brand logos.

Project rating: 9/10

Excellent service and very helpful especially with editing and helping with expertise to get us to the desired outcome”

This is an image of the DCM company logo.
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Project rating: 9/10

“VPI really understood the brief and what we were trying to achieve with this voxpop. The process was smooth, well run and we’re really pleased with the final product.”

This is an image of the Publicis Groupe company logo.

Project rating: 8/10

Smooth process, flexible team adapting to our needs. Quick response and good understanding of our objective.”

This is an image of the Lelo company logo.

Project rating: 10/10

The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result.”

This is an image of the Good Stuff Media Agency logo.

Project rating: 10/10

The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward.

This is an image of the Pepsico company logo.
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Project rating: 8/10

“Very good even in stretch timing – very good discussions with the team throughout the process.

This is an image of Seabrook crisp brand logo.

Project rating: 10/10

The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward.

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