Using mobile diaries to increase customer closeness
PepsiCo wanted to bring to life a special family occasion – the ‘big night in’. Through video diaries with 4 UK families, we produced an engaging and insightful film that showed the entire evening, from preparation through to clean up.
Respondents filmed themselves on their mobile devices, capturing key moments, as well as all the food and drinks they bought and consumed across the night.
The films were shown at a company-wide workshop to show colleagues how PepsiCo feature in these occasion-based moments and ultimately bring them closer to the consumer.