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With RNRMC launching their new website at the beginning of 2018, they wanted to use video to communicate public understanding of their organisation, and to also give them opportunity to share stories about those that have been supported by the charity and to highlight the benefits they have to offer.

Our Approach

We travelled to Portsmouth to capture the homecoming of servicemen and women returning from a 3-month voyage, speaking with RNRMC staff, service personnel, and their family and friends.

In order to raise awareness of the charity and build public understanding of their abilities, we spoke with individuals about who RNRMC are, the positive impact they have for beneficiaries, and why the charity needs support to continue to deliver their key objectives.

The Result

We created an engaging, inspirational, and heart-warming video that captured candid moments between service personnel and their families when reuniting after 3 months apart. Cutaways allowed us to contextualise the piece, and flourished when placed in conjunction with interviews undertaken to encapsulate and communicate the key benefits of RNRMC and all that they do.

“End result was brilliant, couldn’t fault Seb or the team. Storyboarding ideas, through to production quality was brilliant, would be more than happy to use again and recommend.”

Kyle Mattison, Digital Marketing Officer

If you would like more information about using video within your own recruitment strategy, please get in touch with us.

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