Taking England To The World With Video

VisitBritain/VisitEngland is the national tourism agency that is funded by the Department for Digital, Culture, Media & Sport. It works globally to raise Britain’s profile worldwide, to increase the volume and value of tourism and develop Britain’s visitor economy.

The Discover England Fund

As part of a £40m government fund to develop a new bookable English tourism product, VisitBritain/VisitEngland has created a B2B training programme entitled ‘Taking England To The World’ aimed at the entire English travel industry.

The objective of the programme is to help tourism suppliers across England (i.e. hotels, tours, and activities) to become “international ready” so that they are well placed to promote their products and services overseas. By developing a greater understanding of the considerations involved in entering international markets, the training programme is designed to help tourism suppliers develop a world-class English tourism product and build England’s profile as a tourist destination.

The first part of the programme is an inbound tourism toolkit – available online and in print. The second part is face to face training programmes, based on the toolkit content. VisitBritain wanted to produce video and animation content to feature within this training programme to help ensure that the training sessions were as engaging as possible.

Video Approach 1: Vox Pops with Tourists

We spent two days in London interviewing tourists on a variety of topics including what they look for in a holiday, how they go about researching and booking their trip and their opinion on images currently used to promote visiting to England. We spoke to a brilliant mix of nationalities including tourists from France, Germany, Norway, Singapore, Hong Kong, Finland, Thailand & USA. We created seven edits to be used throughout the training programme, one of which you can watch below.

Video Approach 2: Vox Pops with Travel Trade Bodies

We travelled to Berlin to attend ITB, one of the biggest B2B events of the year for the international travel trade. VisitBritain hosted many English suppliers on their stand and we were able to approach them for interviews. Participants included National Express, Historic Royal Palaces and Big Bus Tours. We covered topics including their tips for working with international markets, the benefits of working with 3rd parties to sell and collaborate with other services and whether there is still value in printed brochures in the digital age. We created seven edits in total.

Video Approach 3: Animations

Finally, we used animation in order to assist in simplifying two more challenging topics – pricing structure and package travel regulations. Both animations were simple level but the designs were developed bespoke to be in keeping with VisitBritain’s branding.


The videos were recently presented to the England travel industry and rolled out as part of the training programme. The feedback has been brilliant with the client commenting that the audience ‘really loved them and were totally on board with their relevance and direction’.


“Extremely organised, efficient and professional. Took time to fully understood the brief and understand what I needed out of the project. Excellent communication throughout. A pleasure to work with. I wish all agencies were this great!”

What our clients say

This is an image of the ITV brand logo.

The Vox Pops team were very helpful from start to finish and I’m happy with the end result.

Watch the video testimonial

The ability to connect with consumers without having to really think about it is a huge benefit to people… It is having a really tangible impact.

This is an image of the Pepsico and Lipton brand logos.

The end result was great, much better than expected. VPI were extremely supportive and professional.

This is an image of the Costa Coffee brand logo.

Vox Pops were brilliant at keeping us updated and completely understood the time pressures that we were facing. They understood our vision for the clip and did a brilliant job of making suggestions.


Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon.”

This is an image of the Sky brand logo.

Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints.

This is an image of the Unilever and Dove brand logos.

Team answered my request quickly and directly understood needs and requirements thus requiring little involvement from me.

This is an image of the Innocent Drinks brand logo.
Watch the video testimonial

This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand. The Vox Pops team put up with endless feedback to get the film into the best place for us and we now have plenty of assets which will be used throughout the business.”

This is an image of the Vodafone brand logo.

Easy to work with and quality of output is high.

This is an image of the Toyota and Lexus brand logos.

Great – worked with you before so as expected great output and quick to brief.”

This is an image of the o2 brand logo.

“From start to finish the project went well and the end result is really impressive – it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven’t been able to do for quite a while. 

This is an image of Southern Housing Group's brand logo.

The project went really well & was exceptionally quick. The service was very personable and Steve really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with.

This is an image of the General Mills and Haagen Dazs brand logos.

The project was seamless and progressed according to plan.”

This is an image of the Marks & Spencer brand logo.

Great team so polite friendly and helpful. Great follow up too with edits.”

This is a copy of the Mind Charity company logo.

The team were all fantastic – very efficient and helpful. We’re absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)

This is an image of The FCA brand logo.
See the full case study

Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received. In terms of things to improve, these were pretty minor.

This is an image of both the Wonderworks agency and Pladis brand logos.

Lovely team to work with, very organised and precise. The client loved the end result and we loved it too!! Great work guys!

This is an image of Cherwell Software's brand logo.

Excellent quality and very good support.

This is an image of Co-op Funeralcare's brand logo.

Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way.”

This is an image of the Wavemaker brand logo.

Really pleased with VPI’s ability to work with our very tight timeframe, the drafting of a discussion guide which really helped us time-wise and the final outputs!

This is an image of the Unilever and Hellman's brand logos.

Excellent service and very helpful especially with editing and helping with expertise to get us to the desired outcome”

This is an image of the DCM company logo.
See the full case study

“VPI really understood the brief and what we were trying to achieve with this voxpop. The process was smooth, well run and we’re really pleased with the final product.”

This is an image of the Publicis Groupe company logo.

Smooth process, flexible team adapting to our needs. Quick response and good understanding of our objective.”

This is an image of the Lelo company logo.

The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result.”

This is an image of the Good Stuff Media Agency logo.

The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward.

This is an image of the Pepsico company logo.
See the full case study

“Very good even in stretch timing – very good discussions with the team throughout the process.

This is an image of Seabrook crisp brand logo.

The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward.

Bookmark the permalink.

Like What You See? GET IN TOUCH