Interactive video is already proving to greatly increase your consumer reach, while also drastically improving engagement levels across all platforms. Fast becoming a go-to insight strategy for those who have already made the plunge. So, we collated our 5 most stand-out reasons why you should pay attention to the world of interactive video. 5 Reasons […]
Huge changes are happening to our working world meaning that connecting and communicating effectively is more important than ever. Right now, the use of animation is on the rise for: Keep scrolling for how animations can achieve the above and examples from companies such as; Mind, Co-op Insurance, M&S, Missing People, Southern Housing Group and […]
Now that businesses are opening up again, there is a huge need to educate employees on new procedures and reassure clients, colleagues and customers. Many companies are creating films that explain and demonstrate exactly what measures they’re taking. However, the guidelines for workplace safety are constantly developing and updating, so it’s important to hone: the […]
How we are keeping going through these strange times As the situation with the covid crisis continues, we want to assure you that VPI is still operating. Up until this week we’ve been focussing on animation, editing and video diaries. Now that people are allowed to go to work if they can’t do so from […]
The impact of using animation in marketing So you’ve got an idea of how you could use animation in marketing. Here’s everything you need to know before commissioning your first (or next) video. Contact us for a free quote Quick links How much do marketing animations cost? Why use video in marketing? Why marketing animations […]
5 key questions to consider when deciding on video for research Type of responses required? – is it depth, is it illustrating existing research, is it ethnographic, is it fly on the wall? Location? where do the interviews need to be conducted – on the street, in home, in a focus group facility, in a specific location such as a […]
As a company Vox Pops International specialises in producing videos that have traditionally been used for internal purposes, to support and communicate research findings and to help an organisation improve customer intimacy. Over the last couple of years, our videos have also been used for advertising, commonly social media advertising videos. These videos need: A […]
How do we make use of all this video data? Over the last 3 years, there’s been a huge surge in the use of video in research and this includes consumers’ own footage, eyetracking, ‘word on the street’ & depth interviews, focus group filming and data visualisation animation. Going forwards, this will generate an increasing amount of video data and one […]
Find out 5 interesting facts about autonomous cars and see how the public feel towards this new innovation.
Watch our latest animation to learn 5 interesting facts about black Friday.