5 Reasons why you need Interactive Video

Interactive video is already proving to greatly increase your consumer reach, while also drastically improving engagement levels across all platforms. Fast becoming a go-to insight strategy for those who have already made the plunge. So, we collated our 5 most stand-out reasons why you should pay attention to the world of interactive video. 5 Reasons […]

Animation to communicate in an impactful way

Huge changes are happening to our working world meaning that connecting and communicating effectively is more important than ever. Right now, the use of animation is on the rise for: Keep scrolling for how animations can achieve the above and examples from companies such as; Mind, Co-op Insurance, M&S, Missing People, Southern Housing Group and […]

Creating COVID-19 Health and Safety Videos

Now that businesses are opening up again, there is a huge need to educate employees on new procedures and reassure clients, colleagues and customers. Many companies are creating films that explain and demonstrate exactly what measures they’re taking. However, the guidelines for workplace safety are constantly developing and updating, so it’s important to hone: the […]

The Impact Of Animation In Marketing

The impact of using animation in marketing So you’ve got an idea of how you could use animation in marketing. Here’s everything you need to know before commissioning your first (or next) video. Contact us for a free quote Quick links How much do marketing animations cost? Why use video in marketing? Why marketing animations […]

Considerations & Methods when using video in research

5 key questions to consider when deciding on video for research Type of responses required? – is it depth, is it illustrating existing research, is it ethnographic, is it fly on the wall? Location? where do the interviews need to be conducted – on the street, in home, in a focus group facility, in a specific location such as a […]

Using VPI to create social media ads

As a company Vox Pops International specialises in producing videos that have traditionally been used for internal purposes, to support and communicate research findings and to help an organisation improve customer intimacy.  Over the last couple of years, our videos have also been used for advertising, commonly social media advertising videos. These videos need: A […]

New Big Data

How do we make use of all this video data? Over the last 3 years, there’s been a huge surge in the use of video in research and this includes consumers’ own footage, eyetracking,  ‘word on the street’ & depth interviews, focus group filming and data visualisation animation. Going forwards, this will generate an increasing amount of video data and one […]

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