Promotional video production

Vox Pops International is the leading video marketing agency when it comes to promotional video production, est. over 25 years. We work with household brands and organisations to create marketing videos that sell your message, whether it’s testimonial videos, video content for social media, video advertising, video presentations or any other form of promotional video marketing.

Vox Pops International specialise in filming and interviewing real people. We visualise powerful, emotive and inspiring stories that will connect with your audience and fulfil your video marketing requirements. Please see a variety of video marketing examples and case studies below. To discuss a specific project, please get in touch.

Marketing Videos: Different Styles


Using promotional videos is a sure fire way to get real cut through with your audience and demonstrate your brand value. Convey your brand ethos, CSR, or brand messages using video marketing. Whether it’s online, on TV, face to face or any other marketing channel, video outperforms any other content form. Vox Pops International is the leading video marketing agency. Take a look at the brand video we created for Koppaberg below.


If you are looking to grab your customers’ attention and make sure your message is heard, there is no better approach than this. New advancements in video marketing mean it is now possible to create videos and animations that contain your customers’ personal information. This might be as simple as using their name, or as advanced as outlining important policy documentation like in the Co-op Insurance case study below.


This approach to video marketing is one of the most powerful methods of reassuring customers of your reliability and prowess as a brand, whether in a B2B or B2B capacity. Give your sales team the ammunition they need for success. VPI are experts when it comes to filmed interviews for video marketing, be it on the street, in-home, in-office or anywhere else internationally.


When it comes to video marketing, it doesn’t always have to be such a hard sell. Unlike other styles of promotional video, this approach is a great way to nurture leads and convey business information in a concise, visual and engaging format. These videos offer your website users, social media followers or captive audience the chance to learn about your products and services without feeling like they are receiving a sales pitch. See an example for Cvent below.


If your organisation is holding an event then there are a number of possible video marketing outputs to help you get the most out of the day. You might need i) promotional video content leading up to the day, ii) video updates on the day for social, iii) a summary video to showcase the day or iv) perhaps you need a combination of the above.  These creative videos typically include shots of the event, clips from key presentations, interviews with delegates and other highlight moments.

Video Marketing Case Studies


Working with Oxfam, Unilever launched Project Sunlight, an incentive to help women in Nigeria live well and sustainably. The incentive revolved around water centres that also sold Unilever products, run by local women, set up as part of the project. Unilever asked us to film at 2 water centres, to capture the stories of the locals and visualise the impact the Unilever brand is making on the lives of these women.


Shell was launching a new concept city car and wanted to use video to drive PR for the launch. The new concept, Project M, focussed on the development of a car that met the needs of the world’s future cities.  To showcase the need for Shell’s innovative project, we interviewed young and veteran drivers from 6 cities around the world, illustrating just how much driving has changed. Along with a number of contextual cutaway shots of the city, we also incorporated an interview with Gordon Murray, the designer of Shell’s new concept city-car.


The FCA wanted to create a video that showed both the impact and the significance of the work they have been doing regulating high-cost consumer credit. To compose the narrative for the video, we began with an interview with Andrew Bailey, FCA CEO, to summarise what The FCA does. We then included depth interviews with consumers to present real-life stories that demonstrate the importance of the work The FCA do. Finally, this was tied together using animation, to simplify and visualise the data in regards to the impact of The FCA’s work.


Lelo approached us wanting to produce a promotional video that they could use for PR to market their new product, the Lelo Sona. To tackle the taboo and shed a light on how misunderstood the female anatomy is, we hit the streets to film some public reactions. Not only is it a hilarious seeing British people react to a 3d model of the clitoris, the marketing video we produced also successfully highlights the lack of public understanding of the female sexual anatomy.


Cvent approached VPI looking to produce a number of B2B testimonial videos from 6 of their different customers. 3 of these businesses were UK based, with 3 international in Rome, Dublin and Paris. These videos have been used by Cvent as a sales tool to promote their event management software, demonstrating it’s capabilities across different industries and markets.

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What our clients say

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"The Vox Pops team were very helpful from start to finish and I'm happy with the end result."

Watch the video testimonial

"The ability to connect with consumers without having to really think about it is a huge benefit to people... It is having a really tangible impact."

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"The end result was great, much better than expected. VPI were extremely supportive and professional."

This is an image of the Costa Coffee brand logo.

"Vox Pops were brilliant at keeping us updated and completely understood the time pressures that we were facing. They understood our vision for the clip and did a brilliant job of making suggestions."


"Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon."

This is an image of the Sky brand logo.

"Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints."

This is an image of the Unilever and Dove brand logos.

"Team answered my request quickly and directly understood needs and requirements thus requiring little involvement from me."

This is an image of the Innocent Drinks brand logo.
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"This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand. The Vox Pops team put up with endless feedback to get the film into the best place for us and we now have plenty of assets which will be used throughout the business."

This is an image of the Vodafone brand logo.

"Easy to work with and quality of output is high."

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"Great - worked with you before so as expected great output and quick to brief."

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"From start to finish the project went well and the end result is really impressive - it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven't been able to do for quite a while. "

This is an image of Southern Housing Group's brand logo.

"The project went really well & was exceptionally quick. The service was very personable and Steve really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with."

This is an image of the General Mills and Haagen Dazs brand logos.

"The project was seamless and progressed according to plan."

This is an image of the Marks & Spencer brand logo.

"Great team so polite friendly and helpful. Great follow up too with edits."

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"The team were all fantastic - very efficient and helpful. We're absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)"

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"Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received. In terms of things to improve, these were pretty minor."

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"Lovely team to work with, very organised and precise. The client loved the end result and we loved it too!! Great work guys!"

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"Excellent quality and very good support."

This is an image of Co-op Funeralcare's brand logo.

"Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way."

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"Really pleased with VPI's ability to work with our very tight timeframe, the drafting of a discussion guide which really helped us time-wise and the final outputs!"

This is an image of the Unilever and Hellman's brand logos.

"Excellent service and very helpful especially with editing and helping with expertise to get us to the desired outcome"

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"VPI really understood the brief and what we were trying to achieve with this voxpop. The process was smooth, well run and we're really pleased with the final product."

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"Smooth process, flexible team adapting to our needs. Quick response and good understanding of our objective."

This is an image of the Lelo company logo.

"The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result."

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"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

This is an image of the Pepsico company logo.
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"Very good even in stretch timing - very good discussions with the team throughout the process."

This is an image of Seabrook crisp brand logo.

"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

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