Video content that tells a story

Do you need to bring your customers to life and visualise the world around them?

We spend time with your customers, interviewing and filming them to capture intimate, personal and emotive stories that translate into truly memorable videos.

Increase engagement with your programme or make an impact in a presentation by visualising the voice of the customer.

Let's talk
Let's talk

 

 

Research & Insight

Visualise the environments and lifestyles of your consumers. Embed your customer segments by portraying one, or a few profiles that embody the wider category. Increase customer understanding throughout your organisation by making insight more engaging, digestible and actionable.

Internal Comms, L&D

Use customer videos to introduce your target customers in workshops and presentations to set a strong base for deep customer understanding. Use your customers’ real stories & experiences to embed learning and help your colleagues to remember key themes and messages.

Marketing & PR

Drive PR by creating high-quality, engaging video content featuring interesting stories, experiences and people. Market your business and demonstrate your value by visualising the issues that your products/services tackle. Use B2B customer testimonials to build trust with potential clients.

How to use Customer Videos

Embed customer segments

Using consumer videos is a great way to bring your customer segments to life in a concise, engaging and memorable way. Help your colleagues to understand your different customer groups by showing them the different lifestyles, attitudes and motivations that typify each segment.

Case Study
Case Study

Make an impact in a pitch

Using the voice of the customer to enhance a pitch is a great way to show that your new strategy or product aligns with your consumers’ lifestyles, buying habits, behaviours, wants and needs. Demonstrate that your customers have been considered as central to what you are pitching. See a testimonial to the right from Chris James, Sky Strategy Controller, surrounding how they used video in a successful pitch to secure exclusive rights to all live English cricket.

Case Study
Case Study

Tell a powerful story

Consumer films are created from depth interviews with one or a few target individuals. Unlike short and snappy vox pops interviews, depths usually last around an hour. This time allows our interviews to approach much more sensitive and emotive topics respectfully, bringing out the most powerful stories. The video to the right was created for World Vision to help visualise their target consumer and we think it’s a great example of just how moving consumer films can be.

Case Study
Case Study

Get closer with your international customers

Building an understanding of your international consumers and embedding this understanding within your organisation can be a real challenge. Your global customers will live in worlds with different cultures, environments, lifestyles and challenges. This can make it difficult for your colleagues to empathise with the customers they are selling to. Using international customer videos to visualise your customers from around the world is the best way to enrich customer closeness within your organisation and enable customer-led action. Find out what impact international customer videos had for Unilever in this project case study.

Case Study
Case Study

Drive PR and sell your concepts or products

Creating high-quality video content is a great way to drive PR surrounding a new concept, product or service. Tell the story behind your work in an engaging format to engage your customers and sell in your ideas. The video featured was produced for Shell, demonstrating how city driving has changed over the years, highlighting the need for a car adapted to modern city driving and selling their ‘city car’ concept.

Case Study
Case Study

Test a product or concept

Customer videos typically feature pre-recruited respondents to ensure insights are relevant to your target demographic. This style of recruitment makes customer videos a great way to gather feedback from your target customer through product testing interviews. If you are looking for quick-turnaround feedback from a wider demographic, vox pops interviews offer an alternative solution.

Case Study
Case Study

Promote your brand message

Using customer videos is a powerful way to promote your brand ethos or significant projects by showcasing how your organisation improves the lives of its consumers. This style of video is often used by charities to visualise the hardships of their beneficiaries and therefore demonstrate the value of their work. The video featured here is one we produced for Unilever, which takes a slightly different approach by showcasing the positive impact their water centres had for women in Nigeria.

Case Study
Case Study
Let's talk
Let's talk

Embed customer segments

Using consumer videos is a great way to bring your customer segments to life in a concise, engaging and memorable way. Help your colleagues to understand your different customer groups by showing them the different lifestyles, attitudes and motivations that typify each segment.

Case Study
Case Study

Make an impact in a pitch

Using the voice of the customer to enhance a pitch is a great way to show that your new strategy or product aligns with your consumers’ lifestyles, buying habits, behaviours, wants and needs. Demonstrate that your customers have been considered as central to what you are pitching. See a testimonial to the right from Chris James, Sky Strategy Controller, surrounding how they used video in a successful pitch to secure exclusive rights to all live English cricket.

Case Study
Case Study

Tell a powerful story

Consumer films are created from depth interviews with one or a few target individuals. Unlike short and snappy vox pops interviews, depths usually last around an hour. This time allows our interviews to approach much more sensitive and emotive topics respectfully, bringing out the most powerful stories. The video to the right was created for World Vision to help visualise their target consumer and we think it’s a great example of just how moving consumer films can be.

Case Study
Case Study

Get closer with your international customers

Building an understanding of your international consumers and embedding this understanding within your organisation can be a real challenge. Your global customers will live in worlds with different cultures, environments, lifestyles and challenges. This can make it difficult for your colleagues to empathise with the customers they are selling to. Using international customer videos to visualise your customers from around the world is the best way to enrich customer closeness within your organisation and enable customer-led action. Find out what impact international customer videos had for Unilever in this project case study.

Case Study
Case Study

Drive PR and sell in new concepts or products

Creating high-quality video content is a great way to drive PR surrounding a new concept, product or service. Tell the story behind your work in an engaging format to engage your customers and sell in your ideas. The video featured was produced for Shell, demonstrating how city driving has changed over the years, highlighting the need for a car adapted to modern city driving and selling their ‘city car’ concept.

Case Study
Case Study

Test a product or concept

Customer videos typically feature pre-recruited respondents to ensure insights are relevant to your target demographic. This style of recruitment makes customer videos a great way to gather feedback from your target customer through product testing interviews. If you are looking for quick-turnaround feedback from a wider demographic, vox pops interviews offer an alternative solution.

Case Study
Case Study

Promote your brand message

Using customer videos is a powerful way to promote your brand ethos or significant projects by showcasing how your organisation improves the lives of its consumers. This style of video is often used by charities to visualise the hardships of their beneficiaries and therefore demonstrate the value of their work. The video featured here is one we produced for Unilever, which takes a slightly different approach by showcasing the positive impact their water centres had for women in Nigeria.

Case Study
Case Study
Let's talk
Let's talk

Typical Customer Video production process

Creative Brainstorming

The first step on the way to creating your Consumer Video is for us to understand your objectives for the project. We will look at specific goals relating to the look and feel of the video, the messages and content you want us to capture. We will explore what success looks like for you and expectations for the project and deliverables.

 

We will also share relevant examples of & input ideas for your project, working collaboratively and offering our expertise to create a bespoke concept that works for you.

Project Design

Once your objectives and specifics relating to the content are defined, we will design a timeline for the project that details out each stage and what can be expected.

 

We take your objectives and create a discussion guide for the interviews that will elicit insightful and engaging responses to the research topic. We will also design shot guides for the filming to help visualise your customers’ environments and surroundings. On some occasions, we may also take the respondents’ own digital media, for example, video clips and photos. This can add an extra personal touch to videos.

Recruitment & Fieldwork

We manage the pre-recruitment of respondents for depth interviews using a variety of methods, including our network of recruitment specialists, social media, our own contacts and leading recruitment agencies. We understand that recruitment for customer videos is key to ensuring the message is correct, so we will work from your brief to design screeners that ensure the chosen respondents fit the brief.

 

We set up depth interviews ourselves and ensure that the respondents are aware of the project objectives and content, that they are comfortable and give consent to being filmed and interviewed. We handle all the paperwork, incentives and logistics.

Analysis & editing

It is at this stage in the process that our market research experience comes into play. We will analyse the footage and group responses by key themes, demographics or questions. This is handled by Vox Pop’s staff, which ensures that nuances, expressions and a human touch doesn’t get overlooked in place of keywords.

 

We will translate and subtitle the footage, creating ‘long edits’ that you will have the opportunity to feedback on – selecting quotes for the final edits. If required, we will also write up transcripts at this point.

Production

We will then use your feedback and our understanding of your objectives to cut down the ‘long edits’ into impactful video content that realizes your objectives. We will incorporate b-roll footage, select background music and add any stylistic touches planned in the kick-off and design stages.

 

As a result of this process, which merges research analysis and video production, we will deliver insightful video content that transforms your customer data into a powerful tool for change. Engage senior leaders, colleagues and consumers by showcasing the voice of the customer.

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