Popular Styles Of Depth Interviews
Segmentation
Segmentation
We pre-recruit respondents that represent a specific segment. We spend time with them and interview them using an agreed topic guide to extract information particular to their segment type. We also film contextualising B Roll to illustrate what was said within their homes and ‘out and about’. At the editing stage, we also add graphics and data, all to bring segments to life for everyone in a company.
Expert Voices
Expert Voices
We interview experts on numerous topics. Be it finance, internal issues, the research industry, marketing gurus, or politicians. We organise and produce the shoot, including a topic guide and shot guide, and then edit the footage to cover the client’s objectives. We do the shoots on location, in offices, or even online. We recruit as and when required as well.
Day in the Life
Day in the Life
Day in the Life filming is when we spend extended time with someone and follow them around for a day or two. Perfect when wanting to bring people to life, from consumers to individuals within an organisation. They talk to us as they spend their time, and we capture everything, including B Roll. Their dialogue becomes the soundtrack for the video, creating a fantastic and engaging training tool or customer immersion film.
Documentary
Documentary
When a client requires content that goes even further, this style is perfect to help tell the story you need. We will recruit when needed, set up the shoot, shot guide, topic guides and organise all logistical needs. Editing is too a streamlined process, using the interview material as a soundtrack to the video alongside B roll.
International Depths
International Depths
Through our international network, we’ve conducted set-up interviews in every corner of the globe, including India, Nigeria, the Philippines, the USA, South Africa, Brazil, France, Germany, and many others. We coordinate everything, including recruitment, shot guides, topic guides, translations, and subtitling. Examples include – The Muslim Consumer film for Unilever, FWD, World Gold Council, Tear Drop in India, and Water in Nigeria.
Gogglebox Style
Gogglebox Style
These are conducted in consumers’ homes and filmed and edited in a Gogglebox style. We recruit the respondents, set up the shoots, and create a topic and shot guide. It is a free-flowing shoot with the respondents mainly talking among themselves rather than being too formatted.
Our Work
Client Testimonials
The project was brilliantly managed by vox pops from start to finish. You responded very quickly throughout, were flexible and helpful in guiding the project and delivered a great final output. The videos have been extremely well received by our stakeholders and have been critical in bringing our segmentation to life.
The team worked very well and fast under the pressure of a very challenging deadline. With a strong can do attitude and always flexible. They checked at every step of the process with me and delivered as promised. Impeccable work, nice video cuts according to brief and really good treatment of clients.
Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints.
Really good quality of videoing, clear way of working together (schedule, responsibilities), and good timings to deliver when we needed too.
Vox Pops were a pleasure to work with - very knowledgeable, hands on and got stuck in. The end video still gets so many positive comments a year on. Every time I hear the music and it comes on, I can't help but to smile as it's so uplifting and exactly what I wanted.
The video quality and editing process were both excellent and found VoxPops very responsive in making changes.
The experience was very good as always. The videos were fantastic and high quality. Vox Pops were very responsive and quick to solve any problem.
The project went very smoothly, in spite of the tight timescales we required for delivery of the final product and the high volume of stakeholders reviewing content. The VPI project team was flexible, adaptable, creative and a pleasure to work with.
I was really pleased with the videos, they were a great edition to get my teams thinking about gifting, treating and hosting.
Talking heads are always a good way to get people engaged.
The turn around from brief to delivery was also super quick.
It went very well. Vox Pops helped from day 1 to ensure that everything was in place well in advance. Communication was seamless and we were always updated on everything that was going on. Will definitely be using Vox Pops in the future.
So happy with the quick turn around, the project went really smoothly and the pitch team were over the moon with the videos
The project management was great, everyone we dealt with were a pleasure to work with and we were extremely happy with the end result
The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at vox pop agency were completely on the same page from the very start. Great team, great process and amazing result.
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Whether you use video all the time or this is your first project, get in touch to find out how you can bring your messages to life, engage your audience and make a lasting impact.
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