Depth interviews - documentary style films with consumers and colleagues

Depth interviews are organised and set-up with individuals and groups, either in their homes, on the go or in their place of work. This style of interview allows us to go beyond the quicker vox pops style intercept interview and really delve into the lives and environments of respondents, drawing out key insights and capturing them on film.

Styles of Depth Interview Videos

VPI can set-up and edit depth interview footage in a number of different ways, stylistically, to achieve different purposes. For example, depth interviews with consumers work best filmed in consumers’ homes or daily environments to create a personal viewer relationship. Interviews with staff or industry experts, on the other hand, work best filmed in-office and set up to appear more like a news broadcast, creating a professional viewer relationship. We include B-roll footage in these in-depth videos, which helps to contextualise respondents’ insights. The objective is to bring to life messages and stories in an authentic setting. See below for more applications of filmed depth interviews.

Recruitment & Interviewing

VPI use our market research expertise to ensure we recruit the right respondents and produce topic guides that extract the required information in a natural, authentic way. Our interviewers are empathetic and trained to draw out insightful quotes and stories based on real experiences and feelings. Through these depth interviews, we generate original insights, as well as gathering video footage that illustrates existing research or communicates specific messages.

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