What are Mobile Diaries?
Mobile diaries are a great ethnographic approach and divulge real and authentic feedback from consumers. Our expertise in film production and consumer research means that our approach to mobile ethnography ensures that final films are insightful AND look good! This is a great way of gaining an intimate view of consumers’ lives, capturing their day-to-day actions and activities in a real and authentic way.
Follow consumers across a process or a specific period of time – as they document their thoughts and feelings at each stage. Our approach allows us to monitor their video diaries in real time, allowing us to prompt and probe, as well as provide filming tips for our respondents! So whether you’re looking to capture a week in the lives of your target consumer, capture the emotions across a customer journey, or attain quick snappy insights from across the globe, we can help!