2021 has been a tough one, for everyone. From lockdowns to cancelled Christmas parties we have all felt the effects. Although, as we turn the corner into the New Year there is a creeping sense of optimism, that we might finally be back to a less restricted life.
We rounded off the year by calling on some familiar faces to give us their take on the year gone. From social responsibility of brands to predictions of change in 2022, even touching on what good things we can take into 2022. It is clear, we have all learned a lot.
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Changes in the world in 2022
Quite rightly the effects of the Pandemic are still ringing throughout people’s thoughts. Mainly engulfed in financial fears and knock-on effects that have been felt worldwide. It has impacted vast areas of the working world, as we see hybrid workloads becoming more and more prevalent through the growing digitisation of the world, twinned with the impact of Covid restrictions and concerns.
However, it’s not just fear that is held for the future. The prospect of life finally getting back to normal is keeping many of us going. Focusing on the positives is a commendable view that some have taken as we learn how to be the best we can be and take these better traits into next year.
Our Hopes and Fears for 2022
From not having to wear a mask, to getting back on the plane to somewhere sunny, it is clear there is a longing hope for life to get back to how it was. People hope that all the fear and speculation of the last few years will ease as we find a way out of recent uncertainty, with a strong hope that everyone plays their part. There seems a real need for greater collaboration, and perhaps sacrifice as we edge to normality, or whatever that might mean in the now not so distant future.
Unsurprisingly fears stem from the long-reaching shadow of Covid-19, unfortunately still masking the future as we enter the new year. Financial implications also carry great weight as fuel and gas prices see little sign of slowing down. Mental health thirdly is quite rightly in focus, as another major issue we all hope to battle successfully against.
Social Responsibility in Brands
Environmental footprints and positive changes are key influences in consumer choice. It is even clearer how these sustainable brands stay in the mind of the consumer. With this it is critical that they not only keep up with the world but are seen to be making a positive and lasting impact beyond just being sustainable.
Transparency through plans and just cause is crucial for brands. In an age of such easily found information, it is so important that brands adhere to their promises and treat their consumers, as well as the planet, with respect.
Spending Changes in 2022
Consumers are looking at their financial outgoings more and more cautiously. The pandemic perhaps taught us that we don’t need to be so frivolous with our spending habits. Uncertainty of not knowing what might be around the corner has clearly had a lasting impact on habits, so there is a greater need to prepare for an array of eventualities. This includes being more certain what is a necessity and what we can live without.
Such certainties also stem from our impact on the planet. From whom we choose as a brand, to what we buy. It is clear that impact starts on an individual level and it is important that everyone plays their part.
Check out some of our Case Studies
Unilever: CSR Stories
How Unilever told the story of their Water Centre CSR project in Nigeria. Unilever is spearheading sustainable living for all through Nigerian Water Centres. Working
Co-op Insurance: Claims Journey CX
How Co-op used video research to help save £3.5 m and improve NPS by 65% In 2018 Co-op Insurance developed a plan to improve their
Co-op Food: Segmentation Videos
How Co-op Food used video to embed and illustrate their shopper segmentation Co-op Food had undertaken a market segmentation and identified 6 key audience types.
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