So you’ve done the research. You know who your target consumer is. But how do you make sure everyone else understands who they are, just as well as you do? Or how do you enrich the existing learning and bring it all to life? Film offers the opportunity to embed your target consumer, segments, or […]
Opportunity in the market for a ‘one stop’ loyalty card? As part of Vox Pops International’s ongoing Over 50s programme, we recently spoke with consumers aged 50 and over about Food and Drink – specifically about their loyalty (or lack thereof) to popular supermarket brands. In a recent study with around 30,000 consumers, Nielsen found […]
During 2017, Vox Pops International will interview over 100 consumer aged 50 and over. Through conducting vox pops, focus groups and mobile ethnography, we will get to know these consumers, understanding their attitudes and opinions on around 20 different topics – everything from finance to food & drink. If you want to get involved […]
Women and Beauty As part of our ongoing Over 50s programme, we recently conducted video research with women aged 50-70 all about beauty. We uncovered their go-to brands and products, what shops they buy from and how much they typically spend per month. Watch the 2 minute video below for the key insights. If […]
In January 2015 we produce an insight animation to bring to life a large research study into gender with regards to the media. The results are still valid today.
Watch this video to find out how M&S Foods used video to help increase engagement with their employees and to help with their learning and development. The videos are used at induction sessions and for workshops. They combine vox pop interviews with colleagues as well as customers to provide an authentic and genuine view of […]
Does your consumer segmentation need refreshing? Or do you need to get your customer portrait off paper and into something more visually and emotionally impactful? Then book a free Video Segmentation Session with us today to be inspired, learn more and get started. We have been helping brands get under the skin of their customers […]
Vox Pops International unveiled its latest ethnographic short film at Voxburner’s YMS17 event in London’s Shoreditch. The film follows Daisy, a typical tech reliant 23 year old, and viewers share in a day of her life as she tries to complete a series of tasks without the use of her mobile phone, tablet or any […]
We have launched a new viewing studio, perfect for focus groups, small workshops, video training sessions. It is set up for great audio recording as well as top professional filming using a 4K camera. Our production team are based in-house, and come with a wealth of experience when it comes to filming for insight. With […]
We have produced the first 2 videos in this series looking at Vox Pops and Depths with top tips and insights into how to conduct them and the benefits of these methodologies. The best use for vox pops that we find are to illustrate key messages and to support existing research. It’s also fantastic for […]
Getting video opinions and reporting is something which we are accustomed to, be it on Broadcast or Social Media Channels. In the world of Market Research this can be replicated through video panels or communities of people that companies regularly talk to and access. At Vox Pops International, we felt, post Brexit, that it would […]
Diane Earnshaw, our MD recently spoke at the Qual360 event in Berlin on ‘Using Video to Bring Research to Life – Communicating Results’. Here is her presentation video in full. Please pass it on and share it with colleagues.
Our regular articles and case studies are an invaluable source for video inspiration to bring research, data and consumers to life.