Bring your customers to life with video

Vox Pops International fuse market research and video production expertise to increase insight-engagement, embed customer understanding and drive change. We tell stories that bring you closer to your customers and paint a picture of their worlds through video.

Video research is an effective way to capture new insights, illustrate your existing market research, or a bit of both. VPI handles all aspects of video research projects, including recruitment, moderating, filming, editing, post-production and animation. We have worked in over 50 markets around the world and our accredited international network allows us to turn around international projects with market-leading speed.

Gathering Feedback


This style of video research allows you to capture the thoughts and feelings of the public in relation to a wide range of topics. By using location-based recruitment, we are able to target very niche demographics. Short interviews also mean you are able to speak to a larger sample size, in a shorter time frame than other video research methodologies. Vox pops videos are often re-usable across different business roles and showcase consumer opinions in a visual and engaging format.


This style of video research enables you to delve into the lives, environments, values and motivations of a select few individuals and get to the heart of the subject matter. Whether you need to bring to life customer profiles, communicate key business messages, or collect feedback on a new product, this research methodology – involving pre-recruitment and set-up interviews – is a cornerstone of many video research approaches.


This style of video research has become a growing trend over recent years, but VPI offers an alternative take on the typically quantitative approach. Like our other video research services, we provide user-generated content as a qualitative research methodology. Recruitment screeners are used to select a sample of respondents, who then film themselves and upload their content via our bespoke app. Through this app, we are able to moderate in real time, ensuring the quality of responses and filming throughout. This methodology is popular for on-going international projects where video is used to establish a regular touchpoint with customers around the world.


This style of video research is can be conducted using either vox pop interviews or in-home interviews and allows you to collect first-hand consumer feedback relating to a product. Learn how your product works in the real-world, visualise customer reactions and troubleshoot for potential flaws. These videos are used for a variety of purposes, including as primary research and as a tool to sell-in products by showcasing positive reception.


Vox pops interviews are a great way to capture first-hand reactions and feelings towards an OOH advertising campaign. Illustrate your advertisement’s effectiveness with the target audience by showing it in action. Whether you’re looking to genuinely understand how your campaign or advertising space is performing or simply prove its value, we can help! We can quiz consumers on existing advertising by interviewing them next to billboards or other displays. Alternatively, to get feedback pre-launch, we can take prototype copies with us to collect feedback for developmental purposes.


Shopper films are a fantastic way to understand and prove consumer behaviour and motivations. We can conduct filmed intercepts in store, or pre-recruit respondents to take part in filmed accompanied shops. By professionally filming both the interviews and the retail environment we can bring to life the shopping experience and ensure that no context is lost. So, whether you’re looking to capture responses to a fixture or POS, illustrate a customer shopping journey, or to speak to your customers in the moment of purchase, we can help!

Embedding Understanding


Visualise your customers’ human nature and staff will connect with them on an emotional level. Video storytelling helps your colleagues relate to your customers, developing relationships that imbue true customer closeness. Cut through the noise of internal comms by using compelling video content to present a clear image of your target customers and everything that make them unique.


Customer closeness programmes are particularly significant if your customers live in a different country, culture and environment to your business. Video allows you to create a window into your customers’ worlds and learn about their everyday lives in a much more impactful, engaging and relatable way.

These programmes work best when using varied approaches such as user-generated content, professional filming and summary animations to develop an 0n-going touchpoint with customers.


Video content is the best way to communicate customer insight to your colleagues – but for video to have an impact it does need to be seen. Insight portals bring all of your video insights and other resources into one place that is accessible from anywhere at any time. This allows staff to drop in to different countries or markets and get valuable customer insight when building out products, concepts, propositions and so on. These portals are typically commissioned to support multi-market or on-going customer closeness programmes. VPI have created insight portals for the organisations such as Co-op, Costa, Unilever, Highways England, Kantar, Direct Line, GSK and more.


This style of immersive customer storytelling is a new and experimental method of virtually bringing your customers’ worlds into your working environment. These videos work with VR headsets to create a fun and engaging method of setting up interactions between staff and your customers. Insights are drawn out through depth interviews with customers to create a narrating voiceover. 360 degree cameras are then used to film your customers and give context to the experience or story. Drag your mouse across the screen to move the camera and follow the action.

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"The Vox Pops team were very helpful from start to finish and I'm happy with the end result."

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"The ability to connect with consumers without having to really think about it is a huge benefit to people... It is having a really tangible impact."

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"The end result was great, much better than expected. VPI were extremely supportive and professional."

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"Vox Pops were brilliant at keeping us updated and completely understood the time pressures that we were facing. They understood our vision for the clip and did a brilliant job of making suggestions."


"Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon."

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"Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints."

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"Team answered my request quickly and directly understood needs and requirements thus requiring little involvement from me."

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"This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand. The Vox Pops team put up with endless feedback to get the film into the best place for us and we now have plenty of assets which will be used throughout the business."

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"Easy to work with and quality of output is high."

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"Great - worked with you before so as expected great output and quick to brief."

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"From start to finish the project went well and the end result is really impressive - it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven't been able to do for quite a while. "

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"The project went really well & was exceptionally quick. The service was very personable and Steve really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with."

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"The project was seamless and progressed according to plan."

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"Great team so polite friendly and helpful. Great follow up too with edits."

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"The team were all fantastic - very efficient and helpful. We're absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)"

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"Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received. In terms of things to improve, these were pretty minor."

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"Lovely team to work with, very organised and precise. The client loved the end result and we loved it too!! Great work guys!"

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"Excellent quality and very good support."

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"Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way."

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"Really pleased with VPI's ability to work with our very tight timeframe, the drafting of a discussion guide which really helped us time-wise and the final outputs!"

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"Excellent service and very helpful especially with editing and helping with expertise to get us to the desired outcome"

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"VPI really understood the brief and what we were trying to achieve with this voxpop. The process was smooth, well run and we're really pleased with the final product."

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"Smooth process, flexible team adapting to our needs. Quick response and good understanding of our objective."

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"The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result."

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"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

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"Very good even in stretch timing - very good discussions with the team throughout the process."

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"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

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