Capture genuine customer feedback on video

Whether using in-home depth interviews, vox pops street interviews, focus groups or user-generated content, video paints the full picture and allows your audience to connect with your customers like no other medium. Est. over 25 years ago, VPI is the original video research agency. We merge market research skills with video production expertise in-house to collect authentic and visual customer feedback with no trade-off.

VPI handles all aspects of video research projects, including recruitment, moderating, filming, editing, post-production and animation. We have worked in over 50 markets around the world and our experienced international network allows us to turn around international projects with market-leading speed.

Video Research Approaches


This style of video research allows you to capture the thoughts and feelings of the public in relation to a wide range of topics. By using location-based recruitment, we are able to target very niche demographics. Short interviews also mean we are able to speak to a larger sample size, in a shorter time frame than other video research methodologies. Vox pops videos are often re-usable across different business roles and showcase consumer opinions in a visual and engaging format.


This style of video research enables you to delve into the lives, environments, values and motivations of a select few individuals and get to the heart of the subject matter. Whether you need to bring to life customer profiles, communicate key business messages, or collect feedback on a new product, this research methodology – involving pre-recruitment and set-up interviews – is a cornerstone of many video research approaches.


This style of video research has become a growing trend over recent years, but VPI offers an alternative take on the typically quantitative approach. Like our other video research services, we provide user-generated content as a qualitative research methodology. Recruitment screeners are used to select a sample of respondents, who then film themselves and upload their content via our bespoke app. Through this app, we are able to moderate in real time, ensuring the quality of responses and filming throughout. This methodology is popular for on-going international projects where video is used to establish a regular touchpoint with customers around the world.


This style of video research is can be conducted using either vox pop interviews or in-home interviews and allows you to collect first-hand consumer feedback relating to a product. Learn how your product works in the real-world, visualise customer reactions and troubleshoot for potential flaws. These videos are used for a variety of purposes, including as primary research and as a tool to sell-in products by showcasing positive reception.


Vox pops interviews are a great way to capture first-hand reactions and feelings towards an OOH advertising campaign. Illustrate your advertisement’s effectiveness with the target audience by showing it in action. Whether you’re looking to genuinely understand how your campaign or advertising space is performing or simply prove its value, we can help! We can quiz consumers on existing advertising by interviewing them next to billboards or other displays. Alternatively, to get feedback pre-launch, we can take prototype copies with us to collect feedback for developmental purposes.


Shopper films are a fantastic way to understand and prove consumer behaviour and motivations. We can conduct filmed intercepts in store, or pre-recruit respondents to take part in filmed accompanied shops. By professionally filming both the interviews and the retail environment we can bring to life the shopping experience and ensure that no context is lost. So, whether you’re looking to capture responses to a fixture or POS, illustrate a customer shopping journey, or to speak to your customers in the moment of purchase, we can help!

Our Work


Working for the Dove division of Unilever, we conducted some video research investigating women’s opinions towards hair conditioner. We conducted vox pops interviews with women in USA, Brazil and China. This project was turned around in just two weeks, start to finish, with the video being used at an internal workshop event.


Go Think Big is a partnership run by O2 as a social impact initiative. The team’s main focus is on helping young people find exciting work experience and career opportunities. The Campaigns and Content department at Go Think Big wanted to hear what young people thought about a few key topics. We hit the streets of London, Leeds and Birmingham to speak to people aged 16-26, questioning them about 6 different topics, including diversity and inclusion as covered in the video below.


When Treasury Wine Estates acquired Blossom Hill as an addition to its already extensive range of wine brands, they wanted to hear what women in Amsterdam thought about the taste and packaging of Blossom Hill wines so they could sell the brand into the Dutch market. We conducted product testing depth interviews with women in Amsterdam to find out what they thought.


PepsiCo wanted to capture feedback relating to how snack products fit in with different families’ ideas of a family night in, referred to as The Big Night In. They wanted the content to seem personal and authentic, so we asked 4 families to film their typical family night in and cover how snacks fitted in with this.


KBH had developed a new shopper archetype and wanted to bring this to life through video research. We conducted vox pops interviews at several train stations to find out about consumers’ shopping habits, views on on-train advertising, and memorable adverts they’d seen in the past. From the interview footage, we created a video that showcased key soundbites on how on-train shoppers use the train network, how and when they shop on the train and the impact that on-train advertising has on them. We also created 6 short ‘topic’ films, which explored on-train shoppers’ views on specific shopping motivations such as impulse buying and ethical considerations.

Let's talk
Let's talk

Get in touch

Customer Feedback – Let’s Talk!
Contact Marketing Status
First Name*
Last Name*
Contact Source

What our clients say

This is an image of the ITV brand logo.

"The Vox Pops team were very helpful from start to finish and I'm happy with the end result."

Watch the video testimonial

"The ability to connect with consumers without having to really think about it is a huge benefit to people... It is having a really tangible impact."

This is an image of the Pepsico and Lipton brand logos.

"The end result was great, much better than expected. VPI were extremely supportive and professional."

This is an image of the Costa Coffee brand logo.

"Vox Pops were brilliant at keeping us updated and completely understood the time pressures that we were facing. They understood our vision for the clip and did a brilliant job of making suggestions."


"Fantastic experience working with the Vox Pops team. Completely painless process and delighted with the final product. Thought they challenged appropriately where required and provoked some good discussions around content. Look forward to working with again very soon."

This is an image of the Sky brand logo.

"Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints."

This is an image of the Unilever and Dove brand logos.

"Team answered my request quickly and directly understood needs and requirements thus requiring little involvement from me."

This is an image of the Innocent Drinks brand logo.
Watch the video testimonial

"This was a great project for Innocent and Vox Pops. The film created, really brought to life our consumer and was executed in a way that felt professional, creative and very on brand. The Vox Pops team put up with endless feedback to get the film into the best place for us and we now have plenty of assets which will be used throughout the business."

This is an image of the Vodafone brand logo.

"Easy to work with and quality of output is high."

This is an image of the Toyota and Lexus brand logos.

"Great - worked with you before so as expected great output and quick to brief."

This is an image of the o2 brand logo.

"From start to finish the project went well and the end result is really impressive - it showcases the Go Think Big programme in a clear, concise and engaging video, which we haven't been able to do for quite a while. "

This is an image of Southern Housing Group's brand logo.

"The project went really well & was exceptionally quick. The service was very personable and Steve really listened to our requirements and designed the project around us. I really have no criticism or constructive feedback because from beginning to end it was very easy to do business with you, you produced an animated video that exceeded my expectations and you were great to work with."

This is an image of the General Mills and Haagen Dazs brand logos.

"The project was seamless and progressed according to plan."

This is an image of the Marks & Spencer brand logo.

"Great team so polite friendly and helpful. Great follow up too with edits."

This is a copy of the Mind Charity company logo.

"The team were all fantastic - very efficient and helpful. We're absolutely thrilled with the end result and look forward to using the video in a variety of ways (on our website, including it in proposals and presentations etc)"

This is an image of The FCA brand logo.
See the full case study

"Vox Pops were excellent to work with, understood clearly what we wanted and got us to a final product that was very well received. In terms of things to improve, these were pretty minor."

This is an image of both the Wonderworks agency and Pladis brand logos.

"Lovely team to work with, very organised and precise. The client loved the end result and we loved it too!! Great work guys!"

This is an image of Cherwell Software's brand logo.

"Excellent quality and very good support."

This is an image of Co-op Funeralcare's brand logo.

"Vox Pops were very helpful, had good insight and provided useful feedback and recommendations. The project was delivered in the timescales agreed which were quite tight! Kept in regular contact and I knew where we were up to at each step of the way."

This is an image of the Wavemaker brand logo.

"Really pleased with VPI's ability to work with our very tight timeframe, the drafting of a discussion guide which really helped us time-wise and the final outputs!"

This is an image of the Unilever and Hellman's brand logos.

"Excellent service and very helpful especially with editing and helping with expertise to get us to the desired outcome"

This is an image of the DCM company logo.
See the full case study

"VPI really understood the brief and what we were trying to achieve with this voxpop. The process was smooth, well run and we're really pleased with the final product."

This is an image of the Publicis Groupe company logo.

"Smooth process, flexible team adapting to our needs. Quick response and good understanding of our objective."

This is an image of the Lelo company logo.

"The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at Vox Pops agency were completely on the same page from the very start. Great team, great process and amazing result."

This is an image of the Good Stuff Media Agency logo.

"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

This is an image of the Pepsico company logo.
See the full case study

"Very good even in stretch timing - very good discussions with the team throughout the process."

This is an image of Seabrook crisp brand logo.

"The project and end result was extremely positive, the team were very flexible and communicative throughout meaning we were all on the same page throughout the entirety of the project. Vox pops proved to go above and beyond for this project which was not straight forward."

Like What You See? GET IN TOUCH