Insight: How is modern media affecting the younger generation?

On our most recent Vox Pops Pool we explored how modern media is affecting society. There is more pressure than ever on everyone to make sure they are standing out, showing off, and even just keeping up. But what effect is this really having on people, especially the younger generation? How is this being influenced by people with big platforms? And how is mainstream media contributing? We used our monthly Pool to get quick opinions on these key themes, gain actionable insight, and learn what the UK public really thinks. Check out the videos below.

We found that people are starting to move away from influencers and that the new wave of celebrities is no longer relatable, and it is making people unfollow. While further concerns towards the younger generation are being voiced heavily. A theme that was also found throughout the discussion about reality TV. The influence on our screens is seen to be shaping people into generic patterns of behaviour, and while we love to unwind to some ‘trash tv’, there is worry it may be more than just an escape from reality for children.

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Our Pool is the perfect way to get quick, actionable insight. Whether there’s a big pitch coming up or you need a quick opinion for your new product launch. Get in touch with Vox Pops International, and you’ll have your audience in full voice just a week after our pooled shoot! What’s more, it comes at a hugely cut price, for just £1,250 you can get a unique 2-minute video edit showcasing your 2 questions.

 

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