Vox Pops International unveiled its latest ethnographic short film at Voxburner’s YMS17 event in London’s Shoreditch. The film follows Daisy, a typical tech reliant 23 year old, and viewers share in a day of her life as she tries to complete a series of tasks without the use of her mobile phone, tablet or any other modern technology.
It’s no secret that Gen-Z are just a teensy(!) bit attached to their mobile device – they use it for staying connected to their friends, consuming media, learning how to master contouring, and everything in between. But do we really appreciate how integral digital really is in day to day life and do the youth just take for granted how much it has simplified everyday tasks?
Daisy, in our video, shows us how she copes by doing things the way they were done in 1997 – without the use of a mobile device making things happen with one simple click. Using video to illustrate the shift in behaviour is not only far more engaging and entertaining than looking at PowerPoint or a series of statistics, but the power of the human voice and face really helps us emotionally connect with Daisy, share in her despair, laugh at her misfortune, and really understand.
We invite you to watch the 10 minute film and see how you think you would cope…
Categories: Featured, Millennials, Mobile, Pinned
Tags: Day in the Life, Mobile banking, Mobile games, Mobile Phones, Streaming Music, TV