The new Vox Pops Pool Membership
Our Vox Pops Pool Subscription will give you the opportunity to carry out monthly qualitative video research, gaining real-time insights all year round.
What is it?
Using our interviewers trained in qualitative techniques and research-savvy videographers and editors, we provide an end-to-end service that will help you to land your message.
How does it work?
Every month, our VPI team hit the streets to conduct professionally filmed intercept interviews with members of the public, asking your 2 open ended questions (per shoot).
On completion of fieldwork, we review the footage, provide you with a ‘best of edit’ and then work with you to trim this down to 2 min, with each video featuring your branding, branded name straps & titles as required and royalty free music. It’s as easy as that!
All interviews will be cleared for internal or external use.
See examples of some of our November and December Pools from last year, left.
Why Vox Pops International?
VPI innovated the use of vox pops videos for market research purposes over 30 years ago. Today, the voice of the customer is widespread, with vox pops used for insight, marketing, and sales functions.
We’re experts in undertaking intercept vox pops around the world, gathering quick and punchy insights from a mix of consumers.
See some of the names we have worked with and follow the links below to review relevant video examples:
Want to find out more?
Want to know more about pricing or availability? Or just have a general question? Contact us below and we will be in touch shortly.