ASDA

In January 2014 Asda used our flip board methodology to gain reactions from consumers shopping in the supermarket’s meat aisle. Asda wanted us to find out what shoppers thought makes up a ‘perfect Sunday dinner’, as well as their positive views on their new ‘chicken in a bag’ product.
ASDA Flipboards
ASDA Flipboards
We spent the day asking 30 Asda customers at a store in Roehampton, Greater London, to write their answers on the flip boards and to enthusiastically look into the camera, flip the board over, and say their responses out loud.  We also asked them to do a version without speaking and we provided Asda with portrait stills of the consumers holding the the flip boards with their answers on them too.
The Asda Insight team then used two videos, each 1 minute in length, at a conference, which was focused on their meat aisle and consumer needs. Video was used as a creative way of helping to engage the audience on this subject matter.

Categories: Flip boards, Food & Drink, UK

Tags: Supermarkets

 

Related work


caselogo_rim

Following the conduction of an international segmentation research project, RIM approached Vox Pops... Read more

caselogo_trainline

We created a series of videos for The Trainline to use as part of its social media campaign. The... Read more

caselogo_coop_funeral

VPI created a ‘Mr & Mrs’ style gameshow to highlight how little couples knew about what... Read more

caselogo_asda

In January 2014 Asda used our flip board methodology to gain reactions from consumers shopping in... Read more

Get video inspiration direct to your inbox

Our regular articles and case studies are an invaluable source for video inspiration to bring research, data and consumers to life.