BBC Gender

An animation’s been produced to showcase a BBC Audiences Research study into Gender Portrayal within the media

Given the subject’s importance the Audience Insight Team wanted to ensure the findings and implications from this study are delivered with Impact and Engagement across the Corporation. They approached us and shared the key findings. From here we wrote a script for the Video and once this was signed off we got animating! We are really proud of this Video for its ability to tell a relatively complex story… simply.

Client Testimonial

“The Gender video has been a great way of bringing the themes from one of our big audience studies to life in an engaging way and sharing the learning around the business. It now has a permanent home in our audiences intranet and so is available to everyone who works at the BBC to view.”


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