Co-op Funeralcare ‘Mr and Mrs’

VPI created a ‘Mr & Mrs’ style gameshow to highlight how little couples knew about what their partners desired funeral arrangements would be.

We undertook 2 days of intercept interviews at the Great Yorkshire Show and the New Forest County Show, where we asked respondents to answer some questions using ‘flip boards’.

 

Categories: Flip boards, Our Work

Tags: Funeralcare

 

Related work


caselogo_rim

Following the conduction of an international segmentation research project, RIM approached Vox Pops... Read more

caselogo_asda

In January 2014 Asda used our flip board methodology to gain reactions from consumers shopping in... Read more

caselogo_coop_funeral

VPI created a ‘Mr & Mrs’ style gameshow to highlight how little couples knew about what... Read more

caselogo_trainline

We created a series of videos for The Trainline to use as part of its social media campaign. The... Read more

Get video inspiration direct to your inbox

Our regular articles and case studies are an invaluable source for video inspiration to bring research, data and consumers to life.