Animations are a great way to convey data and information in a way that excites and engages their audiences. They instantly capture attention and get straight to the point, illustrating key messages or insights in a way that is memorable, clear and actionable. Their concise and easily digestible format allows information to be far more accessible and wide-reaching across an organisation.

Depending on your business objectives there may be one of several styles of animation that might suit your needs. Animation can be used to illustrate customer journeys, present data-heavy research findings or simply convey an overall brand message. For a helpful overview of which option might be right for you, please check out our blog on the ‘Five Steps to Animation’.

Some animation examples from our archives include:

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