Video diaries enable clients to gain an unprecedented view of respondents’ lives and capture their lifestyles, their opinions, and their environment in a three dimensional way. The resulting findings are then interesting, stimulating and insightful. This is the best method to track people’s journeys, thought process and emotions.
|Provides you with another dimension to your customer’s lives.|
|Gives you insight into areas which a commonly missed with more traditional methods.|
|Cost effective, providing you with both research findings and an effective communication tool.|
Tags: Ethnography, Mobile