Vox pops are open-ended interviews that allow respondents to express their feelings and share their thoughts in an interactive manner. They last approximately 10 minutes each and in our experience during that time we can ask approximately 12 questions. The way in which they are conducted means that we interview them at their convenience and in their ‘natural’ habitat.
Our client case studies demonstrate how vox pops can be used to engage respondents in a variety of locations:
Our regular articles and case studies are an invaluable source for video inspiration to bring research, data and consumers to life.