4 of the best mobile ethnography platforms

If you’re scratching your head, wondering what exactly “mobile ethnography” is, then head on over to this blog post, What is mobile ethnography?, for an overview of how you can make the most of mobile ethnography for market research. Mobile ethnography is becoming more of a crowded marketplace than ever before, with many different approaches […]

Video Diaries: Making the Voter’s Voice Heard

With the gap between Theresa May and Jeremy Corbyn closing by the day, we asked voters about their hopes and fears post Election Day and who they think might be victorious tomorrow. We wanted to know which policies struck a chord and what in the UK has been influencing their vote and helping shape their […]

Considerations & Methods when using video in research

5 key questions to consider when deciding on video for research Type of responses required? – is it depth, is it illustrating existing research, is it ethnographic, is it fly on the wall? Location? where do the interviews need to be conducted – on the street, in home, in a focus group facility, in a specific location such as a […]

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