Celebrating National Pet Month

More content to come on social media! This April. VPI will be celebrating national pet month with content featuring our four-legged-friends across all of our digital channels. From cute videos to psychedelic gifs and anecdotal insights into the pets of the VPI team.  To keep up to date with our pet themed content this month, […]

5 Ways To Drive Action From Insight

Creating actionable insight is an ongoing challenge for both qualitative and quantitative researchers. Given the ever-increasing volume of messages we’re exposed to it’s now even more crucial that insight finds a way to cut through the noise to impact behaviour and understanding. During this year’s AURA conference, when research and insight professionals shared perspectives on […]

The New Qual Era

The Bots Are Taking Over, So What Will We Do!? Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented to the industry as a result, but these come with substantial challenges too. So in a world where qual becomes more […]

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