Video footage comes in many forms and from many sources. Professionally filmed, self-filmed, online Zoom interviews, fly-on-the-wall, 360 degree, stock media, CCTV – the list goes on. Typically, in business, a video is created for a purpose, it’s used once and then it’s forgotten. We’re here to let you in on a secret… It doesn’t have to be this way.
When composed with due consideration, video is a powerful tool for storytelling. Each shot carefully selected to convey meaning in the form of emotion; excitement, wonder, realisation. Each soundbite chosen because it says something to the audience. Something more than simply the words out of context. A well-put-together video is a woven tapestry of visuals and audio. The overall message is born from the combination of many different parts.
So if an edited video is a tapestry, then your footage is the thread. You can use this footage time and again in different projects, with different messages to communicate different meanings. Even a professionally edited video can be un-woven. All of your footage is reusable.
In the days we are in at the moment, when presenting in person is less common, creating videos to communicate and land your messages is a powerful tool. We are getting very used to video meetings, virtual conferences, online workshops and much more. The beauty of these is that they can be recorded and then summary films created from the content. This is something we are increasingly doing for companies for research, marketing and internal communication purposes.
So consider what footage you have right now and how it can be reused. If you use a video agency for your content, consider asking them for the raw video files. The video output they gave you last time was just the tip of the iceberg, they will have filmed hours more footage that you never even got to see! If you can start thinking about video in this way, you will be on track to save money whilst making content creation a quicker and simpler process.